Approved Products

Seeing the HEART UK Approved product logo(c) should give you the confidence in the heart health and cholesterol lowering claims on the pack. Together with eating healthier and staying active, by adding these products to your regular shopping will help towards lowering your cholesterol.

John West

The JOHN WEST oily fish range has met the stringent criteria, checks and balances operated by HEART UK's product approval scheme.  

HEART UK are delighted to be working in partnership with JOHN WEST to encourage people to include ONE portion of oily fish in their diet each week.  Oily fish, such as Salmon, Mackerel and Sardines, contain the long chain heart-healthy Omega 3 fatty acids, EPA and DHA – which play a big role in the healthy development and function of the brain, eyes and the heart.


The Benecol range of products have met the stringent criteria, checks and balances operated by HEART UK's product approval scheme. 

HEART UK has approved the Benecol range of food and drinks because of the addition of Plant Stanol Esters to these products, a unique ingredient that can lower cholesterol.

The Benecol range consists of Yogurts, Yogurt Drinks and Spreads and all contain the unique cholesterol-lowering ingredient, Plant Stanol Ester. The Plant Stanols in Benecol Food and Drinks work by partially blocking the uptake of cholesterol in the gut, so less gets absorbed into the bloodstream.

The Plant Stanols in the Benecol range have been proven, in over 70 independent clinical trials, to lower cholesterol by up to 10% in just 3 weeks. A daily intake of 1.5-2.4g Plant Stanols lowers cholesterol by 7 to 10% in 2 to 3 weeks as part of a healthy diet and lifestyle. Benecol Yogurt Drinks contain 2g plant stanols which is why one bottle a day is perfect for lowering cholesterol while 3 servings of Benecol Yogurts or Spreads each day provide an alternative way to lower cholesterol.


The Flora ProActiv range of products have met the stringent criteria, checks and balances operated by HEART UK's product approval scheme.

The Flora ProActiv range contain plant sterols, an ingredient clinically proven to lower cholesterol.  

A daily intake of 1.5 – 2.4g plant sterols can lower your cholesterol by 7 – 10% in just three weeks, as part of a healthy diet and lifestyle. Plant sterols are naturally occurring ingredients, found in many fruits and vegetables. However, it is almost impossible to get the recommended amount of plant sterols to reach the optimal cholesterol-lowering effect through a normal diet. 

Flora ProActiv contains the optimal amount of plant sterols, to help lower cholesterol.

The Flora ProActiv range consists of three delicious spreads, 4 flavours of mini yoghurt drinks and a skimmed milk, all with added plant sterols to help lower cholesterol. Choose from having either 3 servings of spread and/or milk a day, or 1 mini yoghurt drink a day, for a simple way to meet your daily intake of plant sterols. 


Cheerios Oat Crisp has met the stringent criteria, checks and balances operated by HEART UK's product approval scheme.

NESTLÉ CEREALS are delighted to introduce the latest edition to the CHEERIOS franchise: CHEERIOS OAT CRISP and CHEERIOS CINNAMON OAT CRISP.

Deliciously crunchy flakes made with whole grain oats and mixed with light & crispy CHEERIOS, developed to help lower cholesterol! Naturally high in fibre, low in saturated fat and containing oat fibre beta-glucan, CHEERIOS OAT CRISP can help keep hearts healthy.

CHEERIOS OAT CRISP has been specifically developed to include whole grain oats and additional oat fibre.  Both varieties provide at least 1/3 of the daily recommended intake of beta-glucan per serving required to have an effect on blood cholesterol, enabling both products to make a claim to help reduce cholesterol.  A 40g serving of NESTLÉ CHEERIOS OAT CRISP also provides at least 28% of the NRV of 5 B-vitamins, iron and calcium.

Many breakfast cereals contain added sugar.  Despite this they can still make an important contribution to the diet.  Breakfast cereals are eaten in relatively small portions meaning that the sugar contribution to the overall diet is small.  Under the Department of Health front of pack labelling scheme anything between 5g and 22.5g per 100g is considered medium sugar.  Both variants of Cheerios Oat Crisp contain 23g of sugar per 100g so sit just outside this range.  One standard bowl of the Cheerios Oat Crisp (40g) would provide just 9g sugar which is less than two teaspoons.  If you add 125ml of semi-skimmed milk a standard bowl provides 15g (the other 6g is provided by the milk sugars).

NRV = Nutrient Reference Value.  NRV's are recommendations for our daily intake of vitamins and minerals based on currently available scientific knowledge.


The Mornflake Oatbran range of cereals have met the stringent criteria, checks and balances operated by HEART UK’s product approval scheme. 

Oatbran is an important accompaniment to a diet low in saturated fat and, when coupled with a healthy lifestyle, it can help actively reduce cholesterol.  One 40g serving of Oatbran provides a third of the recommended daily intake of beta glucan – the soluble fibre that helps reduce cholesterol absorption.  

The Mornflake range of cereals include foil-packed ready to eat Oatbran Granola, Muesli and Crisp as well as Oatbran, Oatbran Flakes, Oatmeal, and Superfast Oats. 


Oatwell products have met the stringent criteria, checks and balances operated by HEART UK's product approval scheme. 

Oatwell is a range of products that include oat bran powder which is especially high in oat beta-glucan.

Oat beta-glucan is a soluble dietary fibre and the active component of oats that reduces cholesterol in the blood.   Each of the Oatwell products provide the recommended 3g of oat beta-glucan per day in a single portion.

Elephant Atta

Elephant Atta Chakki Gold has received the stamp of approval from HEART UK.

Elephant Atta has been the number one chapatti flour brand in the UK since 1962. In 2015 the brand launched its new Elephant Chakki Gold - finely stone-ground atta made from 100% whole wheat milled into the tiniest, softest grains. Elephant Atta Chakki Gold has received the stamp of approval from HEART UK for being 100% whole wheat and low in saturated fat*.

The brand also aims to support HEART UK in raising awareness of cholesterol, particularly amongst South Asians who are more susceptible to cardiovascular diseases and higher cholesterol than many other ethnic groups.

The way to a healthy heart is through an active lifestyle and a healthy diet rich in fruits, vegetables, whole-wheat, and low in saturated fat and salt. In fact, whole-wheat provides added nutrients that are not found in refined grains. 

Visit the Elephant Atta for health tips, healthy recipes, product information, competitions and promotions and download the HEART UK Elephant Atta 7 day meal plan.

*Elephant Atta Chakki Gold is low in saturated fat. 

Reducing consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels. 

California walnuts

California walnuts have met the stringent criteria, checks and balances operated by HEART UK’s product approval scheme.

Naturally nutritious California walnuts are rich in ‘heart-healthy’ unsaturated fats. A 30g handful of these creamy versatile nuts provides a generous 17.2g of unsaturated fat. Replacing foods high in saturated fat (e.g. fatty meat, chocolates, pastries) with foods high in unsaturated fat (e.g. a handful of California walnuts), as part of a healthy diet and lifestyle, can help lower cholesterol levels. 

Walnuts are not only a handy addition to your daily diet, but they’re also tasty and satisfying too. Pop some in your desk drawer as a healthy snack, sprinkle a few over your granola or mix in with a mid-week salad.

*All nutrition claims based on 100g of walnuts and only as part of a balanced diet and lifestyle. 

Apply  for HEART UK Product Approval 

We would be delighted to talk the process through with you before you apply and discuss whether your product falls within the application process. An application fee is then required once you apply for actual product approval by our panel of experts. 

Once your application has been approved you will be issued with a license agreement which permits the use of the HEART UK Product Approval logo. License agreements are renewable annually. 


Costs will vary depending on the product and the amount of research and analysis required. 

The application process time will depend on the product and to find out more, please do get in touch.