Approved Products

Seeing the HEART UK Approved product logo(c) should give you the confidence in the heart health and cholesterol lowering claims on the pack. Together with eating healthier and staying active, by adding these products to your regular shopping will help towards lowering your cholesterol.

Flora ProActiv

Flora ProActiv spreads and drinks have been awarded the stamp of approval from HEART UK. 

The brand has been helping people to live well and age well for more than 20 years. Over 50 clinical studies have proven that the plant sterols in Flora ProActiv significantly lower cholesterol

Flora ProActiv spreads and drinks contain plant sterols which are natural substances that have powerful cholesterol reducing properties. Consuming 1.5g to 2.4g of plant sterols per day can lower cholesterol by 7-10% in 2-3 weeks*. 

Their range of plant-based spreads, milk and mini drinks have been designed as simple, healthy swaps. Switching from butter, regular spreads, or milk to 3 portions of Flora ProActiv spread or milk or 1 Flora ProActiv mini drink will provide the recommended intake of plant sterols to help reduce cholesterol. 

Download Flora ProActiv’s free cholesterol lowering guide which has everything you need to start lowering cholesterol in 21 days*.

Find out more about how to lower your cholesterol at pro-activ.com 
*Flora ProActiv contains plant sterols. Plant sterols have been shown to lower blood cholesterol. High cholesterol is a risk factor in the development of coronary heart disease. Consuming 1.5-2.4g of plant sterols per day can lower cholesterol by 7-10% in 2-3 weeks when consumed as part of a healthy diet and lifestyle with sufficient fruit and vegetables. 

Loch Duart

Loch Duart salmon has been awarded the stamp of approval from HEART UK.

Loch Duart is a small independent farm who have been gently nurturing their Scottish salmon in the crystal-clear waters off the northwest coast of Scotland for over 20 years. Their aim is to produce the best quality salmon with the lowest impact on the environment.

What makes Loch Duart’s salmon different?

  • When tested against standard supermarket salmon, Loch Duart can have up to double the levels of omega-3*.
  • Loch Duart’s aim is to farm with the highest welfare standards to produce a healthy food when eaten as part of a balanced diet.
  • Loch Duart is a pioneer of fish welfare and was the first ever salmon farm to become RSPCA assured and has been at the forefront of implementing innovative approaches to fish welfare.
  • Loch Duart goes to great lengths to replicate a wild salmon diet high in marine content sourced from fully traceable sustainable sources.
  • Loch Duart has the oldest running salmon brood stock programme; this means that salmon from our programme can be traced all the way back to their wild ancestors who swam in the rivers near our sites.

Top chefs choose Loch Duart salmon for its robust, authentic salmon taste and firm texture. But Loch Duart is not only for top chefs and restaurants! Its available from local and online fishmongers and, next time, be sure to ask for Loch Duart salmon.

By entering the partnership with HEART UK, Loch Duart aims to raise awareness of the benefits of eating their salmon as part of a balanced diet which can help contribute to the normal function of the heart.

Loch Duart salmon is high in omega-3 fats (EPA and DHA). EPA and DHA contribute to the normal function of the heart.

Buy Loch Duart salmon online

Elephant Atta

Elephant Atta Chakki Gold has received the stamp of approval from HEART UK.

Elephant Atta has been the number one chapatti flour brand in the UK since 1962. In 2015 the brand launched its new Elephant Chakki Gold - finely stone-ground atta made from 100% whole wheat milled into the tiniest, softest grains. Elephant Atta Chakki Gold has received the stamp of approval from HEART UK for being 100% whole wheat and low in saturated fat*.

The brand also aims to support HEART UK in raising awareness of cholesterol, particularly amongst South Asians who are more susceptible to cardiovascular diseases and higher cholesterol than many other ethnic groups.

The way to a healthy heart is through an active lifestyle and a healthy diet rich in fruits, vegetables, whole-wheat, and low in saturated fat and salt. In fact, whole-wheat provides added nutrients that are not found in refined grains. 

Visit the Elephant Atta for health tips, healthy recipes, product information, competitions and promotions and download the HEART UK Elephant Atta 7 day meal plan.

*Elephant Atta Chakki Gold is low in saturated fat. 

Reducing consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels. 

California walnuts

California walnuts have met the stringent criteria, checks and balances operated by HEART UK’s product approval scheme.

Naturally nutritious California walnuts are rich in ‘heart-healthy’ unsaturated fats. A 30g handful of these creamy versatile nuts provides a generous 17.2g of unsaturated fat. Replacing foods high in saturated fat (e.g. fatty meat, chocolates, pastries) with foods high in unsaturated fat (e.g. a handful of California walnuts), as part of a healthy diet and lifestyle, can help lower cholesterol levels. 

Walnuts are not only a handy addition to your daily diet, but they’re also tasty and satisfying too. Pop some in your desk drawer as a healthy snack, sprinkle a few over your granola or mix in with a mid-week salad.

*All nutrition claims based on 100g of walnuts and only as part of a balanced diet and lifestyle. 


The Mornflake Oatbran range of cereals have met the stringent criteria, checks and balances operated by HEART UK’s product approval scheme. 

Oatbran is an important accompaniment to a diet low in saturated fat and, when coupled with a healthy lifestyle, it can help actively reduce cholesterol.  One serving of Oatbran provides a third of the recommended daily intake of beta glucan – the soluble fibre that helps reduce cholesterol absorption.  

The Mornflake range of cereals include foil-packed ready to eat Oatbran Granola, Muesli and Crisp as well as Oatbran, Oatbran Flakes, Oatmeal, and Superfast Oats. 

Apply  for HEART UK Product Approval 

We would be delighted to talk the process through with you before you apply and discuss whether your product falls within the application process. An application fee is then required once you apply for actual product approval by our panel of experts. 

Once your application has been approved you will be issued with a license agreement which permits the use of the HEART UK Product Approval logo. License agreements are renewable annually. 


Costs will vary depending on the product and the amount of research and analysis required. 

The application process time will depend on the product and to find out more, please do get in touch.