Why it's your heart that matters this Valentine's Day
HEART UK launches “Don’t forget your one a week” education campaign
This Valentine’s Day, will your loved one be one of the 189* people to suffer a heart attack? Every seven minutes, someone somewhere in the UK will have a heart attack,* so this Valentine’s Day, leading heart charity HEART UK is urging people to think about the health of their own heart, as well as thinking about their loved ones.
The charity is launching a health education campaign in partnership with leading brand John West called “Don’t Forget Your One a Week” to encourage people to include one portion of oily fish in their weekly routine as part of their overall approach to healthy living.
Linda Main, HEART UK’s Dietetic Advisor, says: “Oily fish is the richest source of long chain Omega-3 fats which are needed for a healthy heart and circulation.
Public health experts recommend that adults eat one portion of oily fish each week (140g) ** but we know that average UK consumption is well below the recommended guideline at just 10g per adult per day. Research also suggests that a resounding 96% of adults don’t know what the recommended weekly amount of the long chain Omega-3’s is. This is in contrast to the 5-a-day message which is well known.
HEART UK is therefore delighted to be working in partnership with John West and have added our product approval to their range of oily fish. Together, we hope to get the UK eating more of this versatile, tasty and nutritious product.”
From 14th February, both organisations will step up their campaign messaging with dedicated pages on www.john-west.co.uk and www.heartuk.org.uk providing additional information about the importance of Omega-3, as well as recipes using oily fish products. In addition, social media channels will continuously communicate the “one a week” message, with online competitions to encourage people to get involved.
And from May this year, the “HEART UK approved” logo and a “Don’t forget your one a week” message will start appearing in supermarkets on John West’s entire oily fish range - salmon, mackerel, sardine, sild, kippers, herring and skippers.
John West Marketing Director Jon Burton says: “Eating one portion of oily fish once a week is such a simple and easy change to make, but we know that many people are put off because they don’t have the knowledge or skills to prepare it. “Don’t forget your one a week” will demonstrate how versatile oily fish is and how easy it is to get heart healthy Omega-3 into your diet.”
NOTES to editors
All stats sourced from https://heartuk.org.uk/press/press-kit/key-facts-figuresunless otherwise stated
UK dietary recommendations are for adults to consume two portions of fish per week (2x140g) one of which should be oily. This should provide the equivalent of 450mg of the long chain omega 3 fatty acids EPA and DHA per day which is the UK recommended amount.
HEART UK - The Cholesterol Charity - promotes healthy hearts and better lives through expert support, guidance and education for individuals, families and health professionals to help them understand and control cholesterol conditions and other heart risks.
Registered Charity Number 1003904
We are on Twitter - follow us here: @johnwest_uk
For more information contact Sam Westcott – firstname.lastname@example.org / 07585 909541
HEART UK- The Cholesterol Charity- promotes healthy hearts and better lives through expert support, guidance and education for individuals, families and health professionals to help them understand and control cholesterol conditions and other heart risks.
For more information about HEART UK visit: www.heartuk.org.uk
FOR INTERVIEWS AND FURTHER MEDIA ENQUIRES CONTACT:
Simon Williams 07879 684111
Jules Payne 07920 804905
- Dr Pete Green is the new Chair of HEART UK
- UK NATIONAL SCREENING COMMITTEE REJECTS CALLS FOR UNIVERSAL CHILDHOOD SCREENING FOR INHERITIED HIGH CHOLESTEROL
- Emergency heart attack and stroke centres are still here for you- Jules Payne interviews Dr Ricardo Petraco
- Emergency heart attack and stroke centres are still here for you- Guest blog by Dr Ricardo Petraco
- A new cholesterol busting drug hits the headlines
- HEART UK responds to Dept of Health announcement on new cholesterol drug
- Volunteer for HEART UK...
- Is there such a thing as Healthy Diwali?
- National Cholesterol Month
- Child screening for cholesterol to find FH
- We are recruiting a voluntary chair position to join our Board of Trustees
- HEART UK latest radio advert
- Gene associated with bad cholesterol linked to early-onset Alzheimer’s disease
- What the London Marathon means to me
- Get cooking with the kids over Easter…
- Eggs and Cardiovascular Disease – What’s the Story?
- Lynne Garton joins HEART UK fight against heart disease and high cholesterol
- Daily Mail exposes "crackpot conspiracy theories" of the statin deniers
- Why we do what we do
- Is it as simple as ABC?
- Medical Misinformation: Vet the Message!
- We are recruiting!
- High cholesterol: Six ‘super foods’ to lower cholesterol and reduce heart attack risk- HEART UK featured in The Express
- Eating fried food and the link to heart disease- BMJ study
- One serving of fried chicken a day linked to 13% higher risk of death, reports CNN
- The NHS Long Term Plan
- Heart attack - the BEST exercise to prevent deadly symptoms revealed. HEART UK in The Express
- Four foods to help lower your cholesterol, reduce heart disease risks- HEART UK in The Sun
- Specialised Services Commissioning Policies published
- Cholesterol warning - just a handful of this ‘superfood’ could prevent high cholesterol - HEART UK in the Daily Express
- Thousands of heart attacks and deaths could be prevented by patients taking higher doses of statins
- Photos from the FCS Day of Action
- FCS Day of Action 5th December 2018
- Photographs from the Parliamentary launch of HEART UK's State of the Nation report 24th Oct 2018
- State of the Nation report launch
- HEART UK Conference
- HEART UK says BBC coconut oil claim not to be trusted
- Set up a Patient Support Group Meeting in your local community
- Saving Scottish Hearts for Valentine’s Day