H·E·A·R·T UK - The Cholesterol Charity - has teamed up with an innovative retail website to help raise essential funds.  http://www.anolivebranch.co.uk is the only website of its kind in the UK that allows members to directly purchase consumer products and make a donation to one of its charity partners with every purchase, at no extra cost to themselves. H·E·A·R·T UK is just one of 10 organisations that has teamed up with this site and Carole Gryglaszewska, Head of Fundraising for the leading cholesterol charity, said on announcing this partnership:

“This is really exciting relationship for H·E·A·R·T UK as we are now able to offer our supporters access to a range of high-quality products on-line, raising funds as they shop.  Customers should also experience the ′feel good factor′ as they know that each purchase they make is helping to prevent early deaths.”

The website works because in addition to being able to purchase the latest iPod, games console or their weekly groceries, members are able to donate to their chosen cause every time they shop at the anolivebranch “virtual department store” which boasts some of the UK′s favourite retailers, such as Boots, M&S, La Senza, John Lewis, Asda and Ticketmaster.

Nathan Branch, founder of the website which donates 50% of all profits to charity, said “anolivebranch aims to make donating to charity an effortless, everyday function that′s accessible to everyone. We cater for over 98% of the items that consumers buy online. In a climate where people are being forced to tighten the purse strings due to increasing cost of living, we have designed a shopping website that allows the public to support fantastic causes without paying a penny more than they would on the high street.”

To support H·E·A·R·T UK via an olive branch please log on to www.anolivebranch.co.uk

For further information on the invaluable work of H·E·A·R·T UK The Cholesterol Charity please log on to www.heartuk.org.uk or call the charity on 01628 777 046.